<div><strong>Growth Marketing Manager<br></strong>GO International | Role Description</div><div><em>Reports to: Vice President, GO International | Classification: Full-Time, Exempt | Location: Kansas City<br></em><br></div><div><strong>Organizational Profile</strong></div><div>GO International exists to break the Orphan Cycle — a recurring pattern where poverty, abuse, and lack of resources fracture families, pushing vulnerable children into orphanages, exploitative systems, and trafficking. Rather than treating the symptoms of poverty, we address its root causes through two complementary vehicles: GOEX Apparel, a fair-trade custom apparel social enterprise that creates dignified economic opportunity in vulnerable communities, and the Strong Family Program, a scalable family strengthening initiative delivered through local partner churches and organizations worldwide. Together, they form an upstream strategy, one that invests in the economic and relational infrastructure families need to stay together, grow stronger, and change the trajectory of their communities.<br><br></div><div><strong>The Context</strong></div><div>While "flourishing" is often defined in academic or theoretical terms, we sought to understand it directly from the families we serve. Their answer was simple yet profound: "helping someone even when I don't feel at my best." This insight reshaped our entire strategy. We developed a framework centered on Bursts of Flourishing - moments when families, even in their struggles, learn to care for one another and extend that care outward into their communities. These small, intentional acts of love and resilience create ripple effects that lead to long-term transformation.</div><div>&nbsp;</div><div>GOEX extends this same philosophy into the marketplace. Every apparel order placed through GOEX is a direct investment in communities where dignified work is itself a form of family protection, reducing the economic pressures that so often drive family breakdown in the first place. Strategy and compassion are not in tension here. They are the same thing.</div><div>&nbsp;</div><div><strong>Our Impact</strong></div><div>The results have been more powerful than we ever imagined. Families not only find healing within themselves but begin to change the trajectory of their communities. Children remain where they belong: safe, loved, and within family. And as GOEX grows, so does the economic foundation that makes that stability possible in some of the world's most vulnerable places.</div><div>&nbsp;</div><div>GO International is not responding to a crisis. We are preventing one through dignified work, restored families, and communities learning to flourish from the inside out. The opportunity in front of us is generational, and we are building the team to match it.</div><div>&nbsp;</div><div><strong>What This Role Is and Is Not</strong></div><div>This is not a brand awareness role. It is not a content calendar role. It is not an impressions role.<br><br></div><div>This is a role for someone who wakes up thinking about pipeline. Who measures success in apparel leads, donor sign-ups, and partner inquiries and who knows exactly which campaign, message, and channel drove each one. If you prefer "growing audience" over "generating revenue," this is probably not the right fit.<br><br></div><div>If you've built digital programs that produced measurable business results, preferably inside an organization, not at an agency, and you want to do it for a mission that matters, keep reading!</div><div>&nbsp;&nbsp;</div><div><strong>About the Role</strong></div><div>This is a builder role. There is no fully-formed digital machine to step into. You will design the strategy, help configure the tools, help set the KPIs, and execute.<br><br></div><div>The Growth Marketing Manager is GO International's in-house architect for digital revenue and donor acquisition. This person will develop and execute integrated digital strategies across web, social, paid advertising, email, and other online platforms with a single purpose: converting audience into action across two distinct but complementary revenue streams.<br><br></div><div>You will own, understand and optimize the entire customer lifecycle or AARRR (Acquisition, Activation, Retention, Referral, Revenue) for both GOEX Apparel (commercial) and the Strong Family Program (nonprofit). You will work closely with the Creative Director, Technology/IT, and Data teams, and you will manage campaigns end-to-end using CRM data to drive decisions. You will report into the Integrator and sit on the Marketing/Advancement team.<br><br></div><div><strong>What You Will Be Accountable For<br></strong>Your performance will be measured weekly against four primary metrics on the organizational scorecard:<br><br></div><div><strong>METRIC</strong> | <strong>WHAT IT MEASURES</strong> | <strong>STREAM</strong><br><strong>Apparel leads generated</strong> | Qualified inquiries from digital channels into GOEX sales pipeline | <em>GOEX Revenue</em><br><strong>Strong Family partner leads generated</strong> | Orgs / churches expressing interest in implementing the STRONG FAMILY Program | <em>STRONG FAMILY Growth</em><br><strong>Monthly donors signed up</strong> | New recurring donors activated through digital giving funnels | <em>Advancement</em><br><strong>Major donor leads generated</strong> | High-capacity prospects identified and moved to active cultivation pipeline | <em>Advancement</em></div><div>&nbsp;<br><br></div><div>These are not aspirational metrics. They are the numbers your leadership team will review every week. You will own them, report them, and be expected to diagnose and course-correct when they are off track.<br>&nbsp;</div><div>Team &amp; Resources</div><div>You will not be building in a vacuum. You will have:</div><ul><li>A Creative Director who owns brand, design, and visual execution freeing you to focus on strategy, copy, and channel performance</li><li>Technology / IT support for tracking implementation, integrations, and platform configuration</li><li>Data and AI tools to accelerate audience research, content iteration, and performance analysis</li><li>Direct access to both GOEX Sales and Strong Family leadership to stay close to what's actually converting downstream</li></ul><div><br>What you will not have is a fully built playbook. You are expected to write it in partnership with the current teams.</div><div>&nbsp;</div><div><strong>Core Responsibilities</strong></div><div><br>Digital Strategy Development &amp; Ownership<br><br></div><ul><li>Design, build and maintain an integrated digital engagement strategy that serves both GOEX Apparel's commercial goals and Strong Family's advancement and partner growth goals</li><li>Set quarterly targets by channel and funnel stage; build the plans to hit them</li><li>Own the full customer/donor journey from digital first touch to hand-off to Sales or Advancement</li><li>Conduct regular audits of channel performance and reallocate resources based on what's working</li></ul><div><br>Lead Generation — GOEX Apparel<br><br></div><ul><li>Develop and execute paid and organic strategies to generate qualified apparel leads across Google, Meta, LinkedIn, email, and other relevant platforms</li><li>Build and optimize landing pages, lead capture forms, and email sequences in collaboration with the Creative Director</li><li>Partner with GOEX Sales to define lead quality criteria and ensure smooth handoff and feedback loops</li><li>Track cost-per-lead and lead-to-quote conversion; optimize relentlessly</li></ul><div><br>Donor &amp; Partner Acquisition — Strong Family<br><br></div><ul><li>Build digital funnels specifically designed to recruit implementing partners (churches, nonprofits, NGOs) into the Strong Family network</li><li>Develop monthly giving programs and recurring donor acquisition campaigns across email, social, and paid channels</li><li>Generate and qualify major donor leads through digital engagement — content, events, targeted outreach — and pass warm prospects to the Advancement team</li><li>Understand the Strong Family mission deeply enough to communicate it compellingly to different audiences: donors, implementing partners, and church leaders</li></ul><div><br>CRM, Data &amp; Optimization<br><br></div><ul><li>Utilize dashboards and reporting that connect digital activity to downstream outcomes — not just traffic, but leads, conversions, and revenue</li><li>Use A/B testing, audience segmentation, and attribution modeling to improve performance over time</li><li>Collaborate with the Technology/IT and data teams to ensure tracking infrastructure is sound and data is actionable</li><li>Maximize use of CRM and all features to support pipelines and lead conversions</li></ul><div><br>Content &amp; Channel Execution<br><br></div><ul><li>Develop and manage the editorial calendar across web, email, and social in collaboration with the Creative Director who owns design and brand execution</li><li>Write or direct the writing of copy that converts: ads, email subject lines, landing pages, donation asks, and partner recruitment messaging</li><li>Manage paid media budgets across platforms; own spend decisions and report ROI to the Integrator</li><li>Stay current on platform changes, algorithm shifts, and emerging tools, including AI-powered marketing tools, and bring relevant innovations to the team</li></ul><div>&nbsp;</div><div>&nbsp;<strong>Reporting Structure<br></strong><br></div><div>This role reports to the Integrator and works in close collaboration with the Creative Director (Marketing / Creative seat), GOEX Sales Lead, and the Strong Family Field Implementation and Advancement teams. It is a peer-level relationship with the Creative Director — both roles serve the marketing and advancement function together.<br><br><strong>Qualifications</strong></div><div><br></div><div>Required</div><ul><li>3–7 years of growth focused digital marketing experience</li><li>Demonstrated track record of building digital programs that produced measurable lead generation, donor acquisition, or revenue results with numbers to back it up</li><li>Hands-on experience with Salesforce, Claude, Fundraise Up, and Customer IO preferable</li><li>Proficiency across the digital toolkit: Meta Ads Manager, Google Ads, email platforms (Customer IO preferred), and web analytics (GA4 or similar)</li><li>Strong, AI enabled copywriting skills - you can write a subject line, an ad headline, or a donor ask that actually converts</li><li>Experience managing paid media budgets with accountability for ROI</li><li>Ability to build and present strategy, not just execute tasks, and to own results, not just activity</li></ul><div>Preferred</div><ul><li>Experience in a dual-audience environment (commercial + nonprofit, or B2B + B2C)</li><li>Familiarity with faith-based, international development, or social enterprise contexts</li><li>Experience with SEO, SAIO, marketing automation, or account-based marketing</li><li>Comfort with AI-powered marketing tools (content generation, audience modeling, personalization)</li></ul><div><br></div><div>You Are Probably the Right Person If</div><ul><li>You have a portfolio of campaigns where you can say: "I built this, it generated X leads / Y donors / Z revenue"</li><li>You find brand awareness metrics mildly interesting and conversion metrics genuinely exciting</li><li>You’re a high-capacity individual who enjoys having a variety of projects going at any given time</li><li>You can hold the tension between different audiences and communicate compellingly to both</li></ul><div>&nbsp;</div><div>Core Competencies for This Role</div><ul><li><strong>Results ownership: </strong>you measure yourself by outcomes, not outputs</li><li><strong>Creative, strategic thinking:</strong> you can build the plan, not just execute someone else's</li><li><strong>Channel fluency</strong>: you know each platform's strengths, limitations, and cost structures</li><li><strong>Data Analysis Skills:</strong>&nbsp; you have the ability to translate complex data into actionable strategies</li><li><strong>Technical Proficiency:</strong> you understand and utilize the latest technology and tools available for marketing</li><li><strong>Mission alignment:</strong> you understand why upstream poverty solutions matter and can communicate that passion digitally</li><li><strong>Builder mentality:</strong> you are energized by creating systems from scratch, not maintaining mature ones</li></ul>

Growth Marketing Manager

<h3>Job Description</h3><p><strong>Overview</strong></p><p>Lifeway is seeking a <strong>Performance Marketing Strategist</strong> to execute data-driven campaigns that fuel lead generation, pipeline growth, and revenue across Lifeway's products and initiatives. In this role, you will manage multi-channel campaign execution from paid media and email to landing pages and promotions, tracking performance metrics and translating data into actionable insights. You will collaborate closely with Product Marketing, Sales, Creative, and GTM Operations, and Digital Marketing teammates to ensure every campaign launches accurately, on time, and aligned with business priorities.</p><p>If you are a detail-oriented marketer who loves optimizing campaigns and making data work, this role is a great fit.</p><p><strong>Why Lifeway?</strong></p><p>Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.</p><p><strong>Responsibilities</strong></p><ul><li>Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work</li><li>Execute performance marketing campaigns across digital and offline channels, coordinating paid media, email, landing pages, and promotions to support lead generation and revenue goals</li><li>Track and report on key campaign metrics including ROMI, CPA, CTR, and pipeline contribution, contributing to post-campaign analysis and ongoing optimization</li><li>Support A/B testing and experimentation to improve conversion rates, campaign efficiency, and overall performance</li><li>Follow established performance marketing workflows, templates, and best practices, while identifying and sharing opportunities for process improvement</li><li>Partner cross-functionally with Product Marketing, Sales, Creative, and GTM Operations to align campaign execution with positioning, messaging, and audience segments</li><li>Assist with audience segmentation, list preparation, and data collection to support precise campaign targeting</li><li>Coordinate with internal teams and external vendors on campaign asset delivery and execution, escalating issues to senior team members when needed</li><li>Limited travel: 2-4 times per year, typically overnight</li></ul><p><strong>Qualifications</strong></p><p><strong>Education</strong></p><ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field, <em>required</em></li><li>Master's degree, <em>preferred</em></li><li>Advanced graduate degree (PhD, etc.), <em>not required</em></li></ul><p><strong>Skills, Knowledge, &amp; Experiences, required</strong></p><ul><li>3+ years of experience in marketing or performance marketing with hands-on campaign execution</li><li>Proficiency in marketing analytics and performance tracking (ROMI, CPA, CTR, pipeline contribution)</li><li>Working knowledge of multi-channel campaign coordination across digital and offline channels</li><li>Experience with A/B testing and applying learnings to improve campaign results</li><li>Strong cross-functional collaboration skills, working with Product Marketing, Sales, Creative, and Operations</li><li>Clear written and verbal communication with internal partners and external vendors</li><li>Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings</li></ul><p>Actively involved in an evangelical Christian church</p><p><strong>Skills, Knowledge, &amp; Experiences, preferred</strong></p><ul><li>Experience supporting B2B or multi-channel demand generation campaigns in a matrixed environment</li><li>Experience with any of these tools: PowerBI, Monday.com, GA4, Claude.ai, Workfront</li><li>Experience working within a mission-driven or ministry-focused organization</li></ul>

Performance Marketing Strategist

<h3><strong>About Planning Center</strong></h3><div>Planning Center exists to help churches build stronger, more connected communities.</div><div>Since 2006, over 80,000 churches have trusted our tools to care for their people—whether that’s communicating with their congregation, organizing important information, or coordinating the details that make ministry happen.</div><div><br>We’re an independent, profitable company with no outside investors. That means we get to focus on building products thoughtfully, caring for our team well, and making decisions for the long term.&nbsp;</div><div><br>Our team is fully remote, working together daily through tools like Slack, Asana, Linear, Notion, and Zoom. Three times a year, we gather in Carlsbad, CA to connect in person, strengthen relationships, and align on where we’re headed.</div><div><br><strong>About the Work</strong></div><div>For 20 years, Planning Center has grown because our churches trust us and recommend our products to others. Our next great hire will help us double down on our two biggest advantages: brand strength and word-of-mouth referrals.<br><br></div><div>As the Marketing Manager for Brand &amp; Advocacy, you own how Planning Center shows up wherever church leaders gather online, discover software, and make decisions. You partner closely with our Content and Creative teams to form a single creation-to-distribution pipeline: where content goes, who sees it, and how our best customers become our loudest advocates. You will also be the Marketing Team’s eyes and ears in digital spaces, feeding audience insights back to everyone else.</div><div><br><strong>Responsibilities</strong></div><ul><li><strong>Distribution &amp; Organic Reach</strong><ul><li>Own how Planning Center shows up in the spaces where our audience gathers organically: social media, podcasts, review sites, partnerships, etc.</li><li>Run our social media presence from end to end (i.e., planning, publishing, engaging), including some lightweight production (iPhone photo/video)</li><li>Rework content created by the Marketing Team, repackaging and socializing it to extend our reach</li><li>Earn reshares and placements from other brands: industry newsletters, partner channels, and complementary organizations in the church-tech space</li><li>Discover and manage influencers/creators in the church and ministry space, building a roster of voices who can authentically champion Planning Center</li></ul></li><li><strong>Customer Advocacy &amp; Word of Mouth</strong><ul><li>Build the programs and relationships that make it easy for our best customers to tell their stories through testimonials, case studies, referrals, and other similar programs</li><li>Partner with Product Marketing and Content teams to identify, recruit, and spotlight standout customer stories and case studies</li><li>Turn word of mouth into a repeatable system with programs that can be measured and improved over time</li></ul></li><li><strong>Audience Development &amp; Community Presence</strong><ul><li>Grow our reachable audience over time—not through paid acquisition, but by building presence, earning trust, and expanding into new channels</li><li>Maintain an active marketing presence within the branded communities where our customers already are, using those spaces to find and connect with our best advocates</li><li>Keep a pulse on trends, questions, and pain points within our branded communities, feeding marketing insights back to Content, Creative, and Product Marketing to sharpen the whole team’s work</li></ul></li><li><strong>Partnerships, Media &amp; Event Amplification</strong><ul><li>Pursue podcast appearances, newsletter placements, and co-marketing opportunities that put Planning Center in front of new audiences</li><li>Make sure the great moments that happen at conferences and events don’t stay there, capturing and amplifying that content across our channels</li><li>Identify and nurture organic partnerships that extend our reach and reinforce trust in the church-tech community</li></ul></li></ul><div><br><strong>What You Bring</strong></div><div><strong>Qualifications</strong></div><ul><li>3–6 years of marketing experience, preferably in B2B software or technology</li><li>Specialized track record in organic, social, brand, community, or advocacy marketing</li><li>Demonstrated ability to grow an audience and earn reach through presence, value, relationships, and trust rather than paid funnels or growth hacking</li><li>Hands-on experience creating engaging content for social media, reporting on performance, and monitoring trends</li><li>Strong editorial instincts; you know what resonates with an audience and can write a sharp social or short-form post, even if long-form copywriting isn’t your primary job</li><li>Experience in B2B SaaS and a working understanding of product-led growth; comfortable figuring out what works for a specific audience and brand without a prescribed playbook</li><li>Skilled at building relationships (with customers, partners, internal teams) and leveraging these relationships to create programs that scale</li></ul><div><br><strong>Competencies</strong></div><ul><li><strong>Distributor and connector.</strong> You instinctively think about reach and relationships: where work should go, who needs to see it, and which connection unlocks the next audience. You turn one-off wins into repeatable programs.</li><li><strong>Audience-attuned.</strong> You have a strong feel for what resonates VS. what falls flat, and you use that judgment to package, place, and time work for maximum impact.</li><li><strong>Community-minded, not metrics-obsessed.</strong> You think more in terms of trust, relationships, and brand rather than short-term hacks or MQL targets (but still care to know what’s working).</li><li><strong>Self-directed builder.</strong> You can take an aspirational mandate and build the systems, partnerships, and presence to do it—without waiting for a playbook.</li><li><strong>Collaborative partner.</strong> You work seamlessly within Marketing and across other departments, carrying insights wherever you go and making sure great work never sits on a shelf.</li></ul><div><br><strong>Who We Look For</strong></div><div>The best fits for any role on the Planning Center team are people embodying our <strong>Core Values:</strong></div><ul><li><strong>Engage with Humility -</strong> We actively participate with openness and receptiveness. We are ready to listen, learn, and speak thoughtfully and kindly—regardless of skill level, expertise, or place on the org chart.</li><li><strong>Invest in our team -</strong> We give our time and energy to our team’s success—improving collaboration with effective communication, making space for diverse perspectives, sharing knowledge, and asking questions.</li><li><strong>Do Our Best Work -</strong> We aspire to do our best possible work—continually looking for ways to improve the quality of our individual output and contribute to our team's overall success and growth.</li><li><strong>Focus on Customer Impact -</strong> We advocate for our customer’s best interests in our decision-making—we can trace the goal of every project back to creating positive value for our customers.</li><li><strong>Think Holistically, Work Iteratively -</strong> We focus on taking practical steps towards our goals with an awareness of the broader context—thinking big, working small.</li></ul><div><br>We believe the strongest teams comprise people with diverse backgrounds and experiences, and we are committed to cultivating that diversity here at Planning Center. We're building an inclusive, supportive place for you to do your best work. Planning Center is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program.</div><div><br><strong>The Hiring Process</strong></div><div>During the hiring process, you’ll have a chance to interact with several members of our team. We want this process to feel clear, respectful, and human— you’re getting to know us just as much as we’re getting to know you.</div><div><br>Applications will be accepted until <strong>July 16th, 2026 at 8:00am PT</strong>. We review applications on a rolling basis and may close the posting early once we’ve built a strong pool of candidates, so we encourage you to apply early! <br><br><strong>Please note:</strong> You may not hear from us about next steps until after the application window closes. Our hiring team will be making final decisions on candidates moving forward during the week of July 20.</div><div><br>Below is an outline of the steps in our hiring process.</div><ul><li><strong>Step One</strong>: Apply with a resume and complete the application questions so we can learn more about your background and experience<br><em>Our application questions are a chance for us to get to know you, so feel free to answer them the way you might in a cover letter and in your own words.</em></li><li><strong>Step Two</strong>: Initial phone screen with someone from our Talent Acquisition team to get to know one another and discuss work and culture</li><li><strong>Step Three</strong>:<strong> </strong>Initial Interview with our Director of Marketing and a member of our Marketing team to get to know each other and learn more about your experience.</li><li><strong>Step Four</strong>: Technical Interview with a few members of our Marketing team to dive deeper into your experience, approach to your work, and how you solve problems.</li><li><strong>Step Five:</strong> Cross-Functional Interview with members of the Marketing team and other teams you'd collaborate with to learn how you partner, communicate, and work with others.</li><li><strong>Step Six</strong>: Take-Home Assessment to give us a better understanding of your thinking, communication style, and approach to real-world marketing scenarios.</li><li><strong>Step Seven: </strong>Final Interview to review your take-home assignment together, answer any remaining questions, and get to know each other a little better.</li><li><strong>Step Eight:</strong> Pending all goes well, we'll extend an offer</li></ul><div><br><strong>Compensation &amp; Logistics</strong></div><ul><li>This is a US-based role; candidates must reside in and be authorized to work in the United States (<em>we are currently </em><strong><em>unable</em></strong><em> to offer employment to those with H-1B visas</em>)</li><li>Candidates must be willing to travel three times each year to connect with the rest of the team</li><li>The annual salary range for this position is $100,000 - $130,000</li></ul><div><br><strong>Benefits</strong></div><div>We love our team—it’s one of the core pillars that guides how we work every day. That’s why we invest deeply in your well-being, growth, and balance. Here are some highlights (you can explore all our benefits <a href="https://www.planningcenter.com/careers">here</a>):</div><div><strong>Get paid:</strong><br>We offer competitive pay no matter where you live. We also contribute to your 401(k), provide a charitable giving match of up to $2,000 per year, offer a generous allowance for continued education, and include a coworking stipend.</div><div><strong>Be healthy:</strong><br>You’ll receive generous paid sick and vacation time, $200 per month for physical fitness and mental health, and 95% medical plus 100% dental premium coverage.</div><div><strong>Get out:</strong><br>Enjoy <strong>paid Fridays off year-round</strong>, because we believe doing your best work includes having the time and space to rest, recharge, and live fully. We also offer a month-long sabbatical every five years, a week off between Christmas and New Year’s, a week each year to serve with a globally focused non-profit, and two weeks of paid vacation (increasing to three over time).</div>

Marketing Manager, Brand & Advocacy

<div>As <strong>Director of Growth Marketing</strong>, you will lead the strategy and execution of the programs that help churches discover and benefit from Tithe.ly’s tools and services. You will oversee marketing efforts across channels such as events, digital campaigns, and paid media, creating meaningful ways to connect with church leaders and administrators and support the growth of their ministries. This is a hands-on leadership role where you will work closely with your team to plan campaigns, review results, improve performance, and identify new opportunities to better serve churches.&nbsp;</div><div><br>Primary Responsibilities of the Role<br><strong>Growth Strategy and Planning</strong></div><ul><li>Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts</li><li>Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps</li><li>Foster a culture of testing, learning, and continuous improvement across campaigns</li><li>Report marketing performance to leadership with clear connection to pipeline and revenue outcomes</li></ul><div><strong>Team Leadership</strong></div><ul><li>Lead, coach, and develop a team across paid media, email, events, and digital marketing</li><li>Create a high-accountability, high-support environment with clear expectations and strong execution</li><li>Oversee content strategy, website performance, SEO, and emerging AI search visibility</li><li>Hire and onboard new team members as the function grows</li></ul><div><strong>Events and Demand Generation</strong></div><ul><li>Own the event marketing strategy for webinars, conferences, summits, and field events</li><li>Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns</li><li>Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities</li><li>Measure event impact across registrations, attendance, pipeline, and revenue</li></ul><div><strong>Paid Media and Digital</strong></div><ul><li>Lead paid media strategy across search, social, and other digital channels</li><li>Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization</li><li>Ensure paid and organic efforts work together to maximize visibility and engagement</li><li>Evaluate new channels, platforms, and AI-driven opportunities</li></ul><div><strong>Analytics and Performance</strong></div><ul><li>Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance</li><li>Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact</li><li>Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs</li></ul><div><br><strong>Qualifications<br></strong>A Successful Candidate Will:&nbsp;</div><ul><li><strong>Drive Results:</strong> Consistently delivers against pipeline and revenue goals, maintaining a strong focus on outcomes, accountability, and performance improvement even in the face of challenges</li><li><strong>Strategic Mindset:</strong> Sees ahead to future opportunities and translates them into integrated marketing strategies that connect vision to execution and drive sustainable growth</li><li><strong>Manages Complexity:</strong> Effectively navigates complex data, multiple channels, and competing priorities to diagnose issues, identify root causes, and make informed, high quality decisions</li><li><strong>Develops Talent: </strong>Builds and develops high performing teams through coaching, feedback, and clear alignment between individual growth and organizational goals</li><li><strong>Plans and Aligns:</strong> Translates strategy into clear plans, priorities, and coordinated execution across teams, ensuring work is aligned to business goals and delivered effectively</li></ul><div><strong>Required Technical Qualifications:</strong></div><ul><li>7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results</li><li>3–5 years leading marketing teams, including hiring, coaching, and setting priorities</li><li>Proven success executing integrated campaigns across email, events, paid media, and digital channels</li><li>Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting</li><li>Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta</li><li>Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact</li><li>Strong cross-functional communication and stakeholder management skills</li></ul><div><strong>Preferred Technical Qualifications:</strong></div><ul><li>&nbsp;Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting</li><li>Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals</li><li>Experience with account-based marketing (ABM) strategies and supporting platforms</li><li>Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations</li><li>Experience in high-growth or category-defining SaaS environments</li><li>Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution</li></ul><div><strong>Office Requirements:</strong></div><ul><li>We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.</li><li>A stable work environment with designated workspace and access to high-speed internet.</li><li>US-based and legally able to work full time in the US. Sponsorships are not available at this time.</li><li>Tithely is currently able to employ in the following states<strong>: </strong>AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV</li></ul><div><br>Additional Information<br><strong>The starting annual salary for this position is $170,000-$200,000 with an eligibility for additional variable compensation.<br></strong><br>Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.&nbsp;</div><div><br></div><div><strong>Tithely is an Equal Opportunity Employer</strong></div><div>Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.</div>

Director of Growth Marketing

<div>Heaven Bound Music Marketing is a faith-driven marketing agency dedicated to helping Christian artists grow sustainable careers, reach the right audience, and expand their impact through music.&nbsp;<br><br></div><div>We operate at a high level with a clear standard. Our work is rooted in integrity, performance, and purpose. Every campaign is intentional. Every result is earned.&nbsp;<br><br></div><div>We are looking for a high-capacity operator who can own the intersection of content, advertising, and audience growth. &nbsp;<br><br></div><div><strong>What This Role Is</strong>&nbsp;</div><div>This is not a basic media buyer role.&nbsp;</div><div>You will be responsible for:&nbsp;</div><ul><li>&nbsp;Building and executing high-performing ad campaigns across Meta and YouTube&nbsp;</li><li>&nbsp;Identifying the right audience for each artist and each release&nbsp;</li><li>&nbsp;Creating or directing ad creatives that convert into clicks, saves, and streams&nbsp;</li><li>&nbsp;Driving low CPC while maintaining strong engagement and listener quality&nbsp;</li><li>&nbsp;Translating performance data into clear optimization decisions&nbsp;</li><li>&nbsp;Contributing to overall growth strategy across traffic, engagement, and conversion&nbsp;</li></ul><div><br>You should understand how content, targeting, and messaging work together to produce real results in the music space.<br>&nbsp;<br>&nbsp;<br><strong>What We’re Looking For</strong><br>&nbsp;</div><ul><li>&nbsp;Proven experience running ads in Meta Ads Manager and YouTube Ads&nbsp;</li><li>&nbsp;Strong understanding of music marketing and listener behavior&nbsp;</li><li>&nbsp;Ability to identify winning audiences and angles quickly&nbsp;</li><li>&nbsp;High-level creative judgment for short-form and ad content&nbsp;</li><li>&nbsp;Data-driven mindset with consistent optimization habits&nbsp;</li><li>&nbsp;Clear communication and ability to operate inside structured systems&nbsp;</li></ul><div><br>&nbsp;<br><strong>Who You Are</strong><br>&nbsp;</div><ul><li>&nbsp;You take ownership and execute without constant direction&nbsp;</li><li>&nbsp;You are detail-oriented and performance-focused&nbsp;</li><li>&nbsp;You care about doing things the right way, not the easy way&nbsp;</li><li>&nbsp;You are aligned with Christian values and comfortable working in a faith-centered environment&nbsp;</li><li>&nbsp;You want to be part of something that has purpose behind it&nbsp;</li></ul><div><br>&nbsp;<br><strong>Environment</strong><br>&nbsp;</div><ul><li>&nbsp;Fast-paced, high-standard team&nbsp;</li><li>&nbsp;Clear systems and expectations&nbsp;</li><li>&nbsp;Work that directly impacts artists and their message&nbsp;</li></ul><div><br></div>

Music Marketing & Content Manager

<div><strong>About the job<br></strong><br></div><div>5&amp;2 Studios connects people around the world to stories from the Bible through uniquely human and authentic storytelling. Founded by Dallas Jenkins following the global success of The Chosen, 5&amp;2 has expanded into producing both scripted and unscripted series, an animated series, and an expansive library of digital content. The independent studio also manages its own distribution, marketing, studio facilities, and consumer product line.</div><div><br></div><div>The Sr. Manager, Paid Media, plays a key role in helping our stories reach audiences around the world. This role sits within the marketing organization and reports to the Director, Performance Marketing. This is a remote role with some travel required.</div><div><br></div><div>This leader will help design and execute performance-driven paid media campaigns that increase brand awareness, grow viewership, and drive meaningful engagement across our expanding ecosystem of content, products, and fan experiences.</div><div><br></div><div><strong>ABOUT THE ROLE&nbsp;</strong></div><div>The Sr. Manager, Paid Media is responsible for planning, executing, and optimizing paid media campaigns across a diverse set of digital channels including search, social, connected TV, and display networks.</div><div><br></div><div>This role combines strategy, analytics, and creative collaboration. You will partner across marketing, creative, and strategy teams to ensure campaigns reach the right audiences with the right message at the right time.</div><div><br></div><div>Success in this role requires both<strong> </strong>a strong analytical mindset and a passion for mission-driven storytelling. The ideal candidate is comfortable translating data into insights, managing agency partnerships, and continuously optimizing campaigns to maximize impact and return on investment.</div><div><br></div><div><strong>THIS MAY BE THE ROLE FOR YOU IF…&nbsp;</strong></div><ul><li>You get a little thrill from watching a campaign dashboard light up with green arrows and improving metrics.&nbsp;</li><li>You’re the kind of person who is always asking, <em>“What if we tested this?”</em> or <em>“What happens if we try that audience instead?”</em> Optimization isn’t a task for you, it’s a mindset.</li><li>You can speak both creatively and analytically. One minute you’re talking messaging and audience emotion, the next you’re deep in CTRs, ROAS, and conversion paths.</li><li>You enjoy bringing order to the chaos of modern marketing, managing platforms, agencies, budgets, and performance while keeping everyone aligned and moving forward.</li><li>You love collaborating with creative teams to turn great ideas into high-performing campaigns that actually reach the people who need to see them.</li><li>You’re curious about what’s next: new platforms, new formats, new ways of reaching audiences, and you’re not afraid to test something that hasn’t been tried before.</li><li>Most importantly, you’re excited about the idea that smart marketing can help meaningful stories travel further, connecting with people all over the world.</li></ul><div><br></div><div><strong>WHAT YOU’LL OWN</strong></div><div><strong>Paid Media Strategy &amp; Execution</strong></div><ul><li>Develop and execute paid media strategies aligned with broader marketing and growth goals.</li><li>Manage the day-to-day relationship with the studio’s paid media agency of record (AOR), including campaign approvals, reporting cadence, and performance communication.</li><li>Launch and optimize campaigns across platforms, including:</li><li>Google Ads</li><li>Meta (Facebook &amp; Instagram)</li><li>LinkedIn</li><li>TikTok</li><li>Snapchat</li><li>Programmatic display networks</li><li>Connected TV (CTV/OTV)</li><li>Monitor campaign performance and optimize targeting, creative, and bidding strategies to maximize return on investment.</li><li>Conduct keyword research, audience segmentation, and creative testing to improve performance.</li><li>Manage campaign pacing, budget allocation, and bid strategies to ensure efficient use of marketing spend.</li><li>Utilize automated bidding strategies such as Target CPA, Target ROAS, and Maximize Conversions to scale performance.</li></ul><div><br></div><div><strong>Analytics, Tracking &amp; Reporting</strong></div><ul><li>Build and maintain paid media dashboards and reporting frameworks using tools such as Looker Studio, Datorama, or similar platforms.</li><li>Track and analyze performance metrics, including CTR, CPC, CPA, CAC, ROAS, and impressions.</li><li>Translate campaign data into clear recommendations that inform creative strategy, budget allocation, and campaign optimization.</li><li>Present campaign results, insights, and strategic recommendations to internal stakeholders.</li><li>Continuously test new channels, formats, and campaign approaches to expand reach and improve performance.</li><li>Ensure proper conversion tracking and campaign measurement, including UTM tagging and attribution tracking.</li><li>Manage attribution tools and reporting frameworks to measure campaign effectiveness.</li><li>Establish measurable KPIs and deliver timely performance insights.</li></ul><div><br></div><div><strong>Collaboration &amp; Partnership</strong></div><ul><li>Partner closely with creative, content, and marketing strategy teams to develop compelling advertising creative and messaging.</li><li>Collaborate with marketing strategy leaders to ensure paid media campaigns support broader business objectives.</li><li>Work alongside internal teams to align landing pages, campaign messaging, and audience targeting with strategic briefs.</li><li>Manage agency and vendor relationships to ensure execution meets performance benchmarks and KPIs.</li><li>Serve as a key partner across marketing initiatives, helping campaigns scale effectively while maintaining brand integrity.</li></ul><div><br></div><div><strong>QUALIFICATIONS</strong></div><ul><li>5–7+ years of experience managing paid media campaigns in a digital marketing or agency environment.</li><li>Proven experience working across major advertising platforms such as Google Ads and Meta Ads.</li><li>Strong analytical mindset with experience using marketing analytics and reporting tools.</li><li>Experience managing budgets, forecasting performance, and optimizing spend.</li><li>Excellent communication skills and the ability to present insights to cross-functional stakeholders.</li><li>Strong project management skills and ability to manage multiple campaigns simultaneously.</li><li>Ability to translate complex data into clear, actionable insights.</li><li>Familiarity with A/B testing, experimentation frameworks, and conversion rate optimization.</li></ul><div><br></div><div><strong>PREFERRED EXPERIENCE</strong></div><ul><li>Experience with programmatic advertising and demand-side platforms (DSPs).</li><li>Certifications in digital advertising platforms such as Google Ads or Meta Blueprint.</li><li>A creative and experimental mindset with a passion for continuous testing and optimization.</li></ul><div><br></div><div><strong>5&amp;2 BRAND VALUES&nbsp;</strong></div><div><br></div><ul><li><strong>Authenticity: </strong>We speak honestly, we’re straightforward and real. Our marketing should never sound market-y. We don’t make promises we can’t keep or cut corners that sacrifice our vision. If a problem arises, we own up to it quickly and truthfully. We stay true to who we are, even if it means losing viewers in the process.</li></ul><div><br></div><ul><li><strong>Intimate: </strong>We engage with our audience in a one-on-one conversation. Picture a person in your mind – they're sitting across from you, sinking into a comfy leather chair. All you're doing is having a conversation (even in headlines) with this one person. We speak directly and personally.</li></ul><div><br></div><ul><li><strong>Disruptive:</strong> we are not bound by tradition; we are telling an old story in a new way. From our content and storytelling to our approach to fundraising and free streaming, The Chosen drips disruptiveness. We are forward-thinking - if there's a new way to do something, we'll give it a shot. Contrarian, but kind. We always keep one foot outside of our comfort zones and aren't afraid to challenge the status quo.</li></ul><div><br></div><ul><li><strong>Playful:</strong> Sometimes you gotta stir up the water. “Playful” means that we don’t take ourselves too seriously. The Chosen tells the story of Jesus and His disciples the way they were – human, with all of the quirks and personality that comes with it. Our humor is witty and relatable with just the right amount of snark. We are cheeky and warm, not vulgar or disrespectful.</li></ul><div><br></div><div><strong>THE EXTRAS YOU DESERVE:&nbsp;</strong></div><div>We believe in rewarding our team with some serious perks! Here's what you can look forward to:</div><div><br></div><ul><li><strong>Unlimited Time Off &amp; 12 Paid Holidays:</strong> Work hard, play harder—enjoy unlimited time off and twelve holidays on us.</li><li><strong>Company-Paid Health, Dental &amp; Vision: </strong>Your health matters—enjoy comprehensive coverage on us, with your dependents getting the same sweet deals! The Chosen will cover apx. 85% of your monthly health coverage costs.</li><li><strong>401(k) with up to 6% Company Match</strong>: We’ll help you grow your savings with a solid company match.</li><li><strong>Paid New Child Leave:</strong> We’ve got your back during the most special moments with paid time off for new moms and dads.</li><li><strong>Employer-Paid Life, LTD, &amp; STD Insurance</strong>: Peace of mind, guaranteed—our insurance coverage takes care of the big stuff.</li><li><strong>Merchandise Discounts for You &amp; Your Family:</strong> Gear up with sweet deals on our swag—your family can join in too!</li><li><strong>Wellness Perks: </strong>Stay happy and healthy with wellness goodies that keep you in tip-top shape.</li><li><strong>Travel Opportunities: </strong>Pack your bags! Opportunities to travel to internal activations like theatrical premieres, ChosenCon, and our annual staff retreat are on the way! Not to mention opportunities to help on set and see The Chosen being produced in real-time.</li><li><strong>The latest tech </strong>from Apple to make sure your at home set up is top notch</li></ul><div><br></div><div>These extras are our way of saying, “Welcome to the team, we’re thrilled to have you!”</div>

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